Stellar’s CMO says crypto must ditch hype and “get rich slow” to win mainstream trust

Stellar’s CMO says crypto must ditch hype and “get rich slow” to win mainstream trust

Search/NewsVideoPricesResearchConsensus 2026Data & IndicesSponsoredSearch/enCoinDesk NewsShareShare this articleCopy linkX iconX (Twitter)LinkedInFacebookEmailStellar’s CMO says crypto must ditch hype and “get rich slow” to win mainstream trustStellar’s new marketing chief says crypto’s future hinges on long-term value creation, not hype cycles or technical jargon.By AI Boost|Edited by Sam Ewen Apr 29, 2026, 1:59 p.m. Make preferred on Why it matters: Crypto still suffers from a branding gap despite growing institutional adoption, according to Stellar CMO Jason Karsh. The big picture: Stellar is positioning itself at the center of tokenization and cross-border payments as institutions enter crypto. Between the lines: Stablecoins are emerging as crypto’s gateway product, but messaging remains a hurdle. What they’re saying: Karsh is pushing a sharp break from short-term, hype-driven crypto

Source: https://www.coindesk.com/coindesk-news/2026/04/29/stellar-s-cmo-says-crypto-must-ditch-hype-and-get-rich-slow-to-win-mainstream-trust